Brainstorm Vault

Main Priorities

1. Less focus on paid promotions:

   doesn’t want you spending too much time on paid promos. Instead, attention should go to:

   • Building a strong ARC (Advance Reader Copy) team
   • Growing a loyal newsletter subscriber base
   • Figuring out which ads work best

2. Newsletter and Subscriber Growth:

   Building up a strong email list is crucial. Most recent subscribers came from BookFunnel group promos, so this strategy should be continued and expanded.

Specific Tasks for You

• BookFunnel Promo Groups:
  • Join promo groups on BookFunnel.
  • Share free book links from promos with newsletter subscribers at least once a month.
  • Post those links on social media a few times a month.
  • Same approach for author swaps via BookFunnel (do research, don’t be afraid to experiment).
• Promo/Group Suggestions:
  • Participate in recurring group promos suited to your genre, like:
    • Newsletter builder MM romance and fiction (start with “Cake” as your book)
    • MM books giveaway (start with “Cake”)
    • LGBT new releases (use BookFunnel universal links that redirect to Amazon for your new releases)
• ARC Team Engagement:
  • Post ARC signups in Facebook groups for ARCs (like this month’s effort).
  • Reward top reviewers (thank them in newsletters, and ask ARC reviewers to send their review links — maybe via a Google Form for efficiency).
• Website and Socials:
  • Keep the website updated with blog posts and new releases.
  • Announce new releases on social media.
• Newsletter Content:
  • Send out updates to both ARC team and regular subscribers.
    • For ARCs: send ARCs 3 weeks before release and reminders leading up to launch.
    • For regulars: give sneak peeks and coordinate with promo links — decide whether to send these separately or together.
• Social Media/TikTok:
  • Create TikToks/social posts using taglines/quotes provided.
  • Experiment with BookTok trends (staying on brand for LGBT, character-driven, emotional romance).

General Expectations

• Feel free to experiment: You have freedom to try new strategies and act independently.
• Focus on efficiency: Systems like Google Forms for review links are encouraged.
• Adapt based on results: Watch what works, be consistent, and suggest improvements if you find better methods.
• Open communication: Ask for information/templates if needed and provide feedback if processes can be improved.